Podcasts have no clickable interface, so listeners need to remember links they hear. A well-crafted short URL like podcast.link/bonus is easy to recall and share. Podcasters can track link clicks to determine which episodes or topics drive the most engagement, providing valuable data to guide content strategy and give sponsors proof of ROI. Example: A tech podcast used podcast.link/deals and reported a 45% rise in sponsor redemptions compared to previous shows using long URLs. Step-by-step: 1) Create memorable, relevant slugs for each sponsor or episode. 2) Mention the link multiple times during the show. 3) Include it in show notes and social media posts. 4) Track clicks and share results with sponsors. Summary: Short URL  turn audio mentions into actionable, trackable engagement, enhancing both listener experience and sponsor value.